DaFluffyPotato

DaFluffyPotato #168

Joined a year ago

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DaFluffyPotato

I finished Px Editor! I accidentally already completed the challenge since I was posting about my website on reddit which resulted in some sales/donations, so I decided to make Px Editor free, but allow donations!

UPDATE: Px Editor just completed the November Challenge on its own. Somebody already donated $3. :D

https://cmlsc.itch.io/px-editor

DaFluffyPotato

I will be participating in the November Challenge. I'll continue development of my pixel art tool and hopefully get it released. :D

It's based on my old pixel art tool:

I've still got a lot of stuff to do to catch up to my old tool. Hopefully I'll get it to a good state in November though. The planned price is $4.99 (basically a cheaper Aseprite alternative). Since it's the pixel art tool I use, so it'll receive updates in the future.

DaFluffyPotato

The November Challenge is an event in which you release and market a game or game related product during the month of November with the goal of making $1. The goal is to use (and hopefully improve!) your release and marketing skills with the goal of making money off of something you made!

You can read more about how the November Challenge works here.

The November Challenge started on November 1st 7PM UTC.


Tips and Tricks


The Pricing

Make sure you price your product properly. Nobody wants to pay $1,000 for Flappy Bird and you wouldn't profit much if you were to sell Mario Kart for $0.01. There are tons of factors involved in pricing which you have to take into account. Usually I recommend going on the cheaper end since even if you aren't maximizing profits, you're getting your product into more hands. If you overprice your game, nobody will buy it and nobody will own it in the end. That's no fun of course. The only rule that I vaguely go by is, "$1 per an hour of solid gameplay". When I say "solid", I mean gameplay that isn't repetative or dull. This rule has to be broken though. Different genres need to be priced differently and this rule only works best on certain types of games. This rule also isn't applicable to non-game products.


The Product

If this is your first time attempting to sell something and your goal is to get sales, I recommend working to your strengths. If your main goal is to have fun, I recommend doing what you want and ignoring this part. In my case, I specialize in fast paced platformers with tight controls and pixel art. I made Super Potato Bruh with that in mind. It's a fast paced Super Meat Boy-like platformer with bullet hell elements and of course, pixel art. It also helps to design your game to look good in images/GIFs. In my case, I used the bullet hell element to make the game look great in GIFs and I used a pixel art style that's currently pretty popular to make the game look good in images.


The Marketing

This is the area I see a lot of people failing in. I'm not the best at it myself, but I've learned a few things. There are only a couple things that should apply to most people and products. Early on, you need make sure you have a social media presence. I use Twitter, but ideally you'd use other sites too. Post interesting stuff related to your project there. A release trailer is extremely important. Make sure the trailer covers all the best parts of your product that you can squeeze reasonably into ~90 seconds. People click away surprisingly fast, so every second matters. Polish the trailer as much as you can too since this is usually what most people use to decide if they want to buy your product. Super Potato Bruh's trailer wasn't the best since I'm an amateur, but the effort I put into it was definitely worth it. If you don't know what to edit with, I recommend HitFilm Express. It's pretty good for being free. By far the biggest mistake I see in a lot of people's marketing efforts is the complete lack of media on the product's store page. It's important to have images, a trailer, and (if applicable) GIFs to show off your product.

One important decision to make related to the marketing is your choice of marketplace. You could just sell your product on your website, but generally it's better to put your game on more marketplaces for a better shot at people seeing your product. I recommend itch.io because it's free and you can set your pay cut. It's really easy to make your store page look nice there too. Game Jolt may also be worth a shot. It's pretty similar to itch.io. Steam is a great platform if you think the initial $100 fee is worth it. They provide a decent amount of publicity and lots of users prefer to play a game on Steam (I don't know about non-game products.) rather than running it as a stand-alone application. I released Super Potato Bruh on Steam recently and it hasn't sold too well on Steam, but the Steam release provided a good excuse for another marketing push. While it didn't sell that well on Steam, the marketing push resulted in a lot of sales on the itch.io page. In some cases, it may be a good idea to do what I did and split the releases. I'm not entirely sure what determines whether it's a good idea or not.

If you just have a store page, trailer, and a small social media following, you won't do too well. This is where what I call the "marketing push" comes in. This is where you do various things to get people to see your product. It's important to be creative. The most basic method is to post about your product on various websites (don't spam it though). I think that one majorly overlooked place is Reddit. It more than doubled my earnings for Super Potato Bruh. You can post about your product to the relevant communities. Since you're posting it in specific communities, the people from those communities are going to be interested in it if you choose the right ones. For Super Potato Bruh, I posted in r/python, r/pygame, r/pixelart, and r/linux_gaming. The people from r/python, r/pygame, and r/linux_gaming loved that I included the source code for my game on itch.io. (My second marketing push was mostly successful on reddit, which is why most of the profits ended up coming from itch.io instead of Steam.) It's also important to send out your product to journalists, YouTubers, streamers, and reviewers. I skipped this step (which I regret doing) so I don't know much about how it works. If your social media presence is good, I recommend running a giveaway for your product there.

Marketing is something that requires practice, so it's important to see every project as an opportunity to try out different things. Keep the scope of the project in mind though. I wouldn't go as far as sending copies of a game jam game to journalists.


Good luck in the November Challenge!

DaFluffyPotato

This time I blame @voxel if this isn't allowed, but I'm pretty sure it is. :P

Super Potato Bruh is now on Steam! Those of you who bought it on itch.io can get a Steam key from the itch.io store page.

https://store.steampowered.com/app/951360/Super_Potato_Bruh/

Trailer:

https://www.youtube.com/watch?v=8UnvMe1Neok

DaFluffyPotato

I'll be busy for a while because of midterms and I don't have time to rate games at the moment. I would really appreciate it if some of you could play and rate my game Spike Dungeon. At the moment I've got 2 out of the required 10 ratings. I'll try to return the favor next week, but my schedule is unstable at the moment, so I can't guarantee anything.

Comments are also appreciated. :D

DaFluffyPotato

I can't use the full 48 hours because of midterms next week. I was only able to put about 14 hours of work into it, but I think it still turned out pretty good. ^-^

>> Game Page <<

Good luck to those still jamming!

DaFluffyPotato

I just have a few more world gen segments to finish. After that, I have add eye candy and audio.

The gif recorder added a white bar to the gif because I had to change the recording area while I was playing since I got a vision powerup.

If the gif is taking forever to load (it's 8MB), click here for the MP4 version.

DaFluffyPotato

I'm going to go to sleep. I'll work till around 6 tomorrow, then I'll have to be done so I can study for midterms. That means I've probably got 9 hours left (I've spent 6 on dev so far). I still want to add 2 enemy types, a bunch of items for the shops, and more world generation segments.

Good luck all!

DaFluffyPotato

I've finished the basics for my game. Unfortunately, I can't make it too fancy because I've got 3 midterms on Monday, Tuesday, and Wednesday. I'm hoping to finish about 27 hours in.

DaFluffyPotato

What is the November Challenge?


The November Challenge is an event in which you release and market a game or game related product during the month of November with the goal of making $1. The goal is to use (and hopefully improve!) your release and marketing skills with the goal of making money off of something you made!


What can my product be?

Your product can be a game or anything game related. This includes tools, assets, etc..

What qualifies as a win?

The goal is to make money off of your product and learn about the release and marketing process. The amount of money earned is somewhat arbitrary, but if you want to set an amount, you can use 1 unit of your local currency.

How does the community participate?

People are encouraged to give feedback on each other's products. Even if you didn't buy someone's product, you can still give them feedback on their marketing efforts!

Do I have to start the project in November?

You can complete an old project or start a completely new one! The only requirement is that the project is released during the month of November.

When is the November Challenge?

As the name implies, it's during the month of November. (Nov. 1st 7PM UTC to Dec. 1st 7PM UTC) The 1st November Challenge will be held this November and hosted by me!